Decade of Fashion Displays Cultural Changes, Focuses on Sustainability

The runway places environmental issues at the forefront

Creative Commons

Jenna Thrasher, Staff Writer

Fashion trends that shaped the decade provide reminiscent details about defining moments of these past years. The 2010s were a decade full of yoga pants, logos, tiny-handbags, sneakers, and a more sustainable approach to fashion. A much more casual look swept the decade, thanks to the rise of athleisure.

As the society as a whole started to become more fitness-focused, yoga pants were no longer just a staple for working out, but also for everyday life. Comfort became the new luxury. People were trading in suits for leggings and sweatshirts, looks that could take them from the gym to work.

The most popular piece of athletic wear was arguably yoga pants. Leggings, made of flexible material, have been embraced by a variety of brands and people in the high fashion world, from Kim Kardashian West to luxury brand Chanel in their Spring-Summer 2019 Ready-to-Wear Show.

Though athleticism was in the air, luxury products  also took a rise in popularity as well, specifically with the millennial generation.

In 2015, Gucci appointed Alessandro Michele as their creative director, transforming the somewhat dying brand into a relevant force of fashion.

Instead of shying away from subtleness, he embraced the fun that comes with fashion, mixing classic pieces with a loud logo. With this, the 2010s also became a decade of “logo-mania.”

During the recession in the late 2000s, logos became somewhat taboo due to the ongoing financial crisis. However, with a more stable market nowadays, logos are still going strong.

Luxury brand, Louis Vuitton, collaborated with streetwear brand, Supreme, tying together classic and traditional with skateboarding and pop culture. Aside from flashy collaborations and collections, a less frivolous wave fell over the fashion industry.

With the climate crisis looming over everyone’s head, toward the end of the decade, many designers and brands started paying closer attention to sustainability. Major luxury brands such as Vivienne Westwood, Stella McCartney, and Gucci committed to being more environmentally-friendly, while Forever 21 went into bankruptcy.

Consumers were willing to spend more money on clothes that would last longer than inexpensive styles that they would throw away within a matter of months.

Yoga pants and logos may come and go, but, out of all the trends of the decade, sustainability appears to be remaining as a prominent goal and focus in 2020.