Students Make Money Reselling Clothes, Shoes

Parker Gendler ‘23 guides interests in design, collections into resale business


Melody Lee

Resellers target high-demand brands and products to purchase and mark up to buyers

Nya Manneh, Contributing Writer

Gendler has had lots of success when it comes to reselling clothing. Gendler describes reselling as “buying something either for a retail price or find- ing a seller that has it for cheaper than you know you can sell it for, then finding another buyer who you know will pay more for it than you know you paid.”

Gendler describes his initial interest in reselling, saying that “I think the major thing that got me into reselling was my interest in shoes and design and collecting certain things. I’d been doing it for around three to four years, but this year has been the first time that I’ve actually taken it pretty seriously… even if it’s not for me, I just think it’s cool to see something in your hand, and to have something that other people may not have. Also, it’s just the work ethic, like putting so much work into it and then finally seeing it in hand, whereas if you’re buying a virtual item, you don’t get that same experience.”

While he found an immediate interest in reselling, he does warn that reselling accompanies some challenges. He says that “I think the biggest challenge for me was starting and having the capital to start. Especially with shoes, it takes at least $150 per shoe, and if you’re trying to do something like four shoes at once, it all adds up and it’s kind of hard to start from the bottom. I think with reselling, a lot of it is like half the purchases you make will be high risk, high reward, but if it’s something from a website that you can’t return, then you’re probably stuck with it and you’ll probably lose some money, so it’s the risk factor, once you start trying to explore new opportunities that I always find challenging.” With the high risk factor associated with reselling, Gendler advises that newer resellers should expect closer to a $10 profit than $100.

Gendler uses a few different apps for his reselling. He recommends StockX, because he is able to simply type in the size of the item he wants to sell, and the app handles the rest for him. Gendler also uses eBay for smaller fees, and he says that “for buying, I usually will buy from companies like Nike, Dick’s Sporting Goods, Adidas, and all retailers. Then, I’d sell them at StockX or eBay where it finds a buyer for me and all I have to do is put my price and the size of the item.”

Gendler likes to sell a variety of items, but he has a good amount of success with a few specific things. “I’d say I sell Jordan shoes and Nike Dunks the most, and those two usually sell within around three hours if I list them. It kind of depends, because I’ve also sold lots of clothes and even a coin for $500 that I bought for $80, so it’s kind of just whatever I hear is selling well is what I’d do.”

With the success he has had in reselling, Gendler has a lot of good things to say about the pro- cess. “Personally, I would recommend reselling, I would just say that you have to go into it knowing that you’re not going to profit greatly right away. You’re really going to have to learn about certain stuff and know how everything works, but I think once you’re into it, it’s kind of fun. At one point, I was getting like 10 shoes in at once, and then the next day, I was shipping out like 20. So I think it’s kind of fun to just watch everything grow, and just see some self growth and watch everything come together. It just gives me pride.”