Fashion Weeks Across World Shift During COVID-19 Crisis

Fashion brands forced to change their plans

Maggie Seidel, Co-Business Manager

In typical 2020 style, Fashion Weeks around the world have been modified to accommodate new COVID-19 safety regulations. Well-known brands, such as Chanel, Gucci, and Saint Laurent, typically usher in the fall months with Spring Summer fashion shows that showcase their collections for the upcoming year. 

Traditionally, fashion shows during Milan, New York, and Paris Fashion Week have invited more massive crowds, presenting a problem for the current circumstances amid COVID-19. However, the creative industry has not been deterred from maintaining the core aspects of the fashion week experience: introducing new styles for the season ahead. 

According to April Guidone, senior vice president of Global Brand and Business development at IMG fashion, “We will have some shows on ABC New York. Many will be outdoors, and some designers are choosing to show their collections through film.” Designers, such as Chanel, have attempted to display their Spring 2021 collections on the catwalk. 

Jason Wu heeded the advice from the CDC about social distancing protocols, ensuring that the catwalk and models were all socially distanced, according to Elle. This created unique photographs and spacing throughout the show. 

Although, others, including Saint Laurent and Micheal Kors, have used this time as an opportunity to continue toiling away and enhancing their collections and fabrics. Despite the varied decision and responses to the current circumstances by each designer, the season of fashion weeks inspired and relied on the same sense of creativity that has cultivated new trends, designs, and ideas in the past and will continue to do so in the future.